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BRANDING

Erma Bombeck invited fellow authors to join her for the  first Authors Luncheon in 1980 to raise funds for Arizona kidney patients. The Authors Luncheon was an immediate success and quickly became an annual event. The Friends of Erma Bombeck Authors Luncheon has raised more than $10 million for programs that directly benefit Arizona’s kidney patients and their families.

 

Project: Develop a new look for Authors Luncheon collateral that can be recognizable year to year, but able to reflect a changing theme and color scheme for each event.

 

A system was created where new graphics and colors could be used in a consistent structure. The graphic structure represents elements associated with books: font is garamond, a type commonly used in books;  textured cover stock reminiscent of book covers; graphic patterns from vintage endpapers, tooled leather, book pages.

 

Pieces include save the date, invitation, event program, notecards, placecards, book bags, Authors Dinner invitation.

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