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An image ... is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Daniel Boorstin
Every company, regardless of size, already has a corporate identity, planned or unplanned. The question is whether or not a company manages its identity in a purposeful manner.
How people see your organization is out of your control, unless you offer them an image, a corporate identity, a platform where you can dictate the way people may look at you.
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Laura grew up in North Carolina and received a BA at the University of North Carolina, Chapel Hill. After spending 12 years in the advertising industry she returned to school to study Fine Arts and Graphic Design at the University of Houston. She has lived in Texas, Colorado, Arizona and now Atlanta, Georgia!
For the past 10 years I have been fortunate to work with small businesses and charitable organizations creating logos, business cards, brochures, and event collateral. Recently I have been applying this same strategy to personal correspondence, creating beautiful logos and monograms for individuals that can be used on email, notecards and all correspondence.